Blogging

June 2016 Traffic and Income Report

ByDonnie Lawson March 23, 2022

This couple makes five figures a month from their blog, and they share how they do that AND balance life and family time in their income report! Click through to the post to read more!

May 2015 Income Report | JustAGirlAndHerBlog.com

Friends, summer can be absolutely crazy on a normal basis, but with adding a move to the mix, it’s been even crazier than usual around here! In this month’s income report we wanted to focus on balancing work and kids and life in the summer, and how we’re attempting to stay sane in the midst of it all!

If you’re thinking, “An income report? Why are you posting an income report on a home decor and organization blog?” I don’t blame you one bit. 🙂 It’s not something you see every day! But Donnie and I decided a few years ago that if sharing what we make online and how we make it would help others pursue their online business goals and gain some financial freedom, then that would be totally worth it for us. We hope that our transparency will give you some ideas for growing your own blog and business and also gives you the guts to go for those goals you’ve been dreaming about!

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I’ll let Donnie take it from here…

Our biggest takeaway from June: Work goals and expectations must be adjusted in the summer.

I LOVE the summer. Warm weather, more time with the boys, camping, vacation, weekend trips, and long days make it my favorite time of the year. As much as I look forward to summer, I’m realizing now more than ever our need to alter our expectations for productivity and business progress. Recently Abby took to Facebook Live to talk about how we handle summer as work at home parents…

How We Handle Summer as Work at Home Parents

1. Adjust your mindset; expect a different level of productivity in the summer.

Our kids are the reason that we wanted to be our own bosses and have a flexible schedule in the first place, so if we do less projects and make less money in the summer because we are spending more time with them, we are fine with that!

2. Get help if possible.

Our kids go to camp for 1/2 day each week, and we have a babysitter that comes one day per week. We split the rest of the work time: Abby watches the kids while I work, I spend time with the kids while she works. This allows us to focus on our kids when we are with them instead of being only sort of present and being on our phone when we are supposed to be spending time with them!

3. Consider hosting a guest post series.

This is the third summer in a row that Abby has hosted a guest post series, and it really is a win-win. It’s beneficial to Abby because she has to create less content herself, and it’s beneficial for the guest bloggers because they can get their name and their blog in front of a new audience.

4. Think about changes you can make to systems you have in place.

We have a Facebook group for our Building a Framework students that we manage and comment in regularly. Because Abby knew she was going to be around less than usual to comment and answer questions this summer, she decided that she would do periodic FB lives for the group to answer all of their questions at once so she could still support them.

5. Hire it out!

Consider hiring someone to help with email, social media, graphic design, etc. Our first “hires” were an assistant that helps with email and social media scheduling and a graphic designer that helps with images.

6. Take time to refocus your business.

The summer is a great time to take a step back, evaluate your systems, determine what’s working and what’s not, and make some changes for the future.

June 2016 Blog Income

This post contains affiliate links. For more information, see my disclosures here.

We’ve been publishing monthly income reports since February of 2014. You can click here to see a running tally of past income reports. As you read this report, it’s important to remember that this income didn’t happen overnight. It’s been a long process and a lot of work! Our blog income our first year was very minimal, and we didn’t publish the first income report until we had been blogging for a little over a year.

We strive to make these reports as accurate as possible, but our business accounting typically does not match these numbers exactly. These reports count income which was earned during the month, but not necessarily paid out to us within that month. With many affiliate programs there is sometimes a significant delay between earning a commission and actual payment to us. We hope you find the reports helpful!

Building a Framework eBook and course – $11,362
Bluehost – $7,410 –> How to Start a Blog
Ultimate Bundles – $5,359
ConvertKit – $1,814
AdThrive – $1,674
Simplify eBook – $1,316
BookBoss – $788
Genesis Framework – $706
Paperless Home eBook – $584
Amazon Associates – $508
Restored 316 – $260
Media Temple – $250
2016 Intentional Life Planner – $170
Make Over Your Evenings / Make Over Your Mornings Affiliate: $164
Siteground – $150
PicMonkey – $128
Pretty Darn Cute Themes – $103
Misc. Affiliate Income – $45
Fizzle.co – $47
Flywheel Hosting – $45
Food Photography School – $30

Total Income: $32,913

Expenses

Design Work – $2,106
Assistant – $1,279
Building a Framework Affiliate Payouts – $1,162
Paid Advertising – $760
Gumroad Transaction Fees – $625
ConvertKit – $439 –> We We Switched from MailChimp to ConvertKit, The Best Email Marketing Services
Training – $296
Teachable – $200
Stripe Transaction Fees – $189
Autopilot – $181
PayPal Transaction Fees – $157
Tailwind – $120
Instapage – $69
Synthesis Hosting – $67
Crowdcast.io – $49
Adobe Creative Cloud – $53
Zapier – $49
Meet Edgar – $49
Flywheel Hosting – $40
Typeform – $35
Wistia – $25
SendOwl – $24
CloudFlare – $20
Board Booster – $20
Google Apps – $15
BackBlaze – $10
Motion Mail Timer – $10
Backupify – $3
Fizzle.co – $0 (usually $35)

Total Expenses: $8,052

June 2016 Net Profit: $24,861

RPM is a metric to track revenue per thousand pageviews. This is a measure of the overall effectiveness of a blog and is a handy benchmark for comparing blogs even if they have vastly different traffic numbers.

New Posts from Just a Girl and Her Blog

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Action step for the month

Evaluate your to-do list and get realistic about what you can accomplish this summer. It’s better to commit to less and actually accomplish something than committing to many things getting down when you don’t get everything done. The summer is the perfect time to do a little mid-year goal setting and planning while reflecting back on what you were able to accomplish in the first half of the year.

Most importantly, enjoy some downtime. Relax with your spouse and plan adventures and quality time with your kids.

So that was our June! I hope you are enjoying your summer and soaking in every spare moment with the kiddos! Growing our business and our income is nice, but they are the real reason that we do this, and we are so grateful to have the flexibility to spend their summer break with them. Have a wonderful week!

You can see our other income reports here:

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This post contains affiliate links. For more information, see my disclosures here.

33 Comments

suzi whitford says:

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Donnie, this is great! Thank you for sharing. And I love all the productivity tips. Having dedicated times to spend with the kids really makes a difference. They notice when you’re only half there and constantly checking your phone. I love these reports, so thank you for publishing.

I am currently setting up my drip email campaign after a customer purchases my ebook, do you have a post on this process or any tips?

Additionally, I sent an email to Abby with a few graphics – I just got Photoshop and an awesome package from DesignCuts – so I did a few mock ups of Building a Framework. 🙂

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Anne says:

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It’s so important to keep our priorities as parents straight. Working from home, it can be tempting to get sucked into your work (most of it is fun after all). With kids around, you just have to learn to pace your work and focus on what’s really important.
Thanks for sharing the report. The graphs are very helpful too!

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Emily, Our house now a home says:

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I really need to get better with affiliate links and promotion. I always get so inspired by your income reports and get good ideas. I am also relieved to see your summer traffic seems to go down a little as well. I know I am outside with my kids a lot more this summer, which means I am perusing blogs a lot less. I was worried my blog was taking a dip this summer, but if seems to be a natural progression this time of year. Once school is back in session it will be full speed ahead 🙂

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Sahvana says:

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I’m a visual learner, so I love all the graphs. Thank you for sharing guys. I’ve been losing motivation, and this is a reminder of why I can’t give up. You have come such a long way. Your progress is amazing!

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Sandra says:

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Thank you so much for sharing this side of the business as well! It is super encouraging to see how you handle the summer time and what comes with it! I can’t wait to sit down, continue with my mid-year review and write out the goals for the next couple of months while keeping in mind that I have less time than usual.
Also, I love that you now set actions steps in your income reports for us. I already loved the bonus content at the top, but this makes it even more valuable. Thank you so much!

I wish you and your family a most wonderful Summer! Without you, I would never have started on my own blogging journey, which I enjoy a lot so far 🙂

All the best,
Sandra

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1. justagirlabby says:
  
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  Aw, thank you, Sandra! So glad they are helpful for you! LOVE to hear that!
  
  ~Abby =)
  
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christelle says:

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I love this article!! Thanks so much for sharing. Just what I needed to hear, to make sure I am doing things right! 🙂

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Eva says:

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Hi Abby! Pray please do tell, Is there any reason why you do not run PPC advertising, Adsense? Your response would be very appreciated. thanks for the Post!

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Christi D Johnson says:

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I have to say…I am SO addicted to income reports! Thank you very much for sharing these eery month because we really do find a lot of motivation that we, too, can blog for a living. Thank you for sharing so much value each month!

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1. justagirlabby says:
  
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  So glad it was helpful for you, Christi! Have a great weekend!
  
  ~Abby =)
  
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Liz@HoosierHomemade says:

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I always enjoy seeing your income reports. I have a question.
Do you take a specific salary each month for each of you?
My husband and I work together on the business as well, and trying to figure out a better plan with the money.
Thanks so much for sharing!
~Liz

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1. Donnie Lawson says:
  
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  Abby and I do each take a salary. We’re an LLC taxed as an S-Corp. We also take business distributions occasionally.
  
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  1. Liz says:
    
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    Thanks Donnie! Do you take the same amount each month or does it depend on income?
    
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    1. Donnie Lawson says:
      
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      We pay ourselves a fixed salary that I set at the beginning of the year. It’s the same every week.
      
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Bhajan says:

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Wow, amazing… you are the really proved… yourself… And i really inspired by you

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Lloyd Phillips says:

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How are you guys finding your switch to ConvertKit has impacted your business?

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1. Donnie Lawson says:
  
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  It’s been great! So much more flexibility with ConvertKit than we had with MailChimp.
  
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Amy says:

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Thank you so much for posting your income reports! They’re so helpful and inspirational. I just started my blog three months ago and posted my first income report today. It’s nothing like yours, but I wouldn’t have started it without people like you being open about their income!!

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1. justagirlabby says:
  
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  Yay! So glad they’re helpful for you, Amy! We love to hear that! Popped on over to check out your income report… Congrats on your progress in only 3 months. So great! Hope you’re having a fabulous week!
  
  ~Abby =)
  
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Victoria Crossman says:

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I absolutely love how transparent you are! After reading, reading, and more reading, I used your Affiliate Links for Bluehost and will be purchasing a 316 theme through your affiliate link when I have the expenses. I feel okay about my early steps monetizing with Amazon, adsense, and ShareASale, but where I’m really lacking are the followers and traffic! Your charts start at Feb 2014, but how long was the blog up and running before you had that ~2500 traffic in Feb?

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1. justagirlabby says:
  
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  Hi, Victoria! Thanks so much! I actually started blogging in January 2013 so the charts start about a year in. Hope this helps. Have a great weekend!
  
  ~Abby =)
  
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AArti says:

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Wow. Really inspiring. Thanks for the earning stats.

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1. justagirlabby says:
  
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  Thanks so much! Have a great weekend!
  
  ~Abby =)
  
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Fjiord says:

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Hi Abby,

I always get motivated by your work and feel like asking your 10 minutes mentorship a month!

In your expenses, you have both (1) Synthesis hosting and (2) Flywheel hosting. Does that mean you hosting this site by 2 different hosting companies?

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1. justagirlabby says:
  
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  Hi, Fjiord! Great question. We host Just a Girl and Her Blog on Synthesis and our other site, BuildingAFramework.com on Flywheel, hence the two hosts. I hope this helps! 🙂 Have a great day!
  
  ~Abby =)
  
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carlin says:

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I love reading your income reports. They inspire me! I’m only making a fraction of what you all do, but it is growing month by month! I started publishing my income reports this year and am excited to have made over $1000 in the first 8 monts of 2016 with my niche of choice – Amazon Affiliate. https://www.earnmoneyblogging.net/blogger-income-report-august-2016/ Congrats on your success and for being such an inspiration! 🙂

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1. justagirlabby says:
  
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  So glad they’re helpful for you, Carlin!
  
  ~Abby =)
  
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Federico says:

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Hi there, thanks for sharing your reports. I think it’s amazing how you jumped from $2000 earnings to almost 33k in just 2 years. It’s obvious that you have worked a lot on your project and that makes me happy. It really motivates me a lot to continue working on my site. Thanks again.

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1. justagirlabby says:
  
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  So glad it was helpful for you, Federico!
  
  ~Abby =)
  
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Graham @ Reverse The Crush says:

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Great post!
Thanks for sharing your stats and income so candidly! They are very inspirational. I’m about 9 months into blogging and just started sharing my first blog traffic/income reports. I’ve still got a long way to go and it helps to read about the process for others.
I’m looking forward to seeing your report for August now. 🙂

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1. justagirlabby says:
  
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  So glad it was helpful for you, Graham!
  
  ~Abby =)
  
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Randy Garcia says:

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Very impressed! Congrats on your massive success Abby! =)

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1. justagirlabby says:
  
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  Thanks so much, Randy!
  
  ~Abby =)
  
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