April wasn't about breaking new ground but rather about preparing for the future. Abby and I spent the month preparing for the launch of her eBook. Fortunately it wasn't me writing over 170 pages and 28 chapters. I had the much easier job of preparing a launch strategy and working through technical issues.
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April 2014 Traffic and Income Report
This post contains affiliate links. For more information, see my disclosures here.
April Recap
April was spent hidden away, out of sight, preparing for June 10th. You wouldn't believe how much goes into writing and launching an eBook! Maybe we went overboard with our launch strategy but this was our first time so we wanted to do it right! It remains to be seen how it turns out.
Let's get right into the numbers...
Income
- Google Adsense - $633
- Evernote Essentials Affiliate* - $108
- Amazon Associates - $128
- PicMonkey Affiliate*- $16
- Restored 316 Themes Affiliate* - $9
Total Income: $894
Expenses
Total Expenses: $190
Net Profit: $704
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Income Analysis
Our income has gone down for the second straight month. I'm ok with that. In February when we netted over $2,000 it was largely due to one blog post that did extremely well. It was great but I knew it was a mountain peak and not a steady plateau. We learned a lot from that post and have been working hard to re-create the success but there is always a significant lag. The hard work we put in now may not pay off for many months. We are certainly feeling those effects right now with a very lackluster April. To be honest, we're hoping all our hard work in April will pay off in June.
Traffic Report
- 84,217 Unique Visitors
- 101,688 Visits
- 182,304 Page Views
- 77.67% New Visitors
Not much change here. I'm thinking next month I'll do away with a few of the metrics. I'll keep tracking page views and unique visitors but I think reporting on all four metrics here is overkill.
There was no real big content push in April. Abby's creative juices were flowing into her eBook more so than her blog in the month of April.
Email Subscriber Statistics
- 932 New Subscribers
- 3,657 Existing Subscribers
- 4,589 Total Subscribers
The changes we made in February keep paying off! I'm thrilled with the rate our email list is growing. This list has been incredibly valuable to us as we went through the eBook launch process. You can't always rely on people coming back to your blog, but if you have their email address you can always reach out to them en-masse. Overlook email lists to your detriment. By the way, we LOVE Mailchimp*. Every day I find a new feature that blows me away. With some web apps I can't wait to get out of them. With Mailchimp I leave it open in my browser all day long. The ease of use and design factor is the best in the industry.
If you want to read about the details of our email opt-in strategy look at the "Email Subscriber Statistics" section of our February Traffic and Income Report.
RPM
RPM is a metric to track revenue per thousand pageviews. Bjork of Food Blogger Pro explains:
RPM shows you how much you make from every 1,000 page views on your blog. It’s commonly used to measure the performance of your ads, but I like to use it to measure the overall effectiveness of a site’s income generation.
This number needs to approach $10. Talk about not living up to the potential of our traffic! The only way we are going to hit $10 RPM on a consistent basis is by maximizing multiple revenue streams. I need to setup ad layering, we can be better about our affiliate relationships, and most importantly... We need to sell our own product! That last one is happening right now so we'll see how the June numbers play out with Abby's eBook launch.
and to recap our income...
You can see our other income reports here:
- December 2016- $41,700
- November 2016 – $40,124
- October 2016 – $51,803
- September 2016 – $33,659
- August 2016 – $44,940
- July 2016 – $34,721
- June 2016 – $32,913
- May 2016- $37,967
- April 2016 – $48,900
- March 2016 – $40,358
- February 2016 – $36,234
- January 2016 – $34,662
- December 2015- $20,441
- November 2015 – $23,663
- October 2015 – $17,639
- September 2015 – $18,225
- August 2015 – $17,162
- July 2015 – $18,334
- June 2015 – $26,041
- May 2015 – $10,593
- April 2015 – $13,322
- March 2015 – $13,887
- February 2015 – $11,138
- January 2015 – $13,991
- December 2014 – $5,841
- November 2014 – $4,920
- October 2014 – $5,330
- September 2014 – $3,396
- August 2014 – $3,254
- July 2014 – $2,659
- June 2014 – $6,956
- May 2014 – $1,620
- March 2014 – $1,010
- February 2014 – $2,446
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This post contains affiliate links. For more information, see my disclosures here.
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