It’s income report day! Each month Donnie crunches the numbers and figures out how much this blog of ours has made and how much it has cost, and we share all of our findings with you! I know it may seem weird to see an income report on a home decor blog, and I promise we’ll be back with more home and organization posts next week! Being able to make an income from this blog has been a total game changer for us, though, so our hope is that by sharing what has worked for us and what hasn’t, we can help other people on their blogging journeys as well.
Here’s Donnie with the numbers…
This post contains affiliate links. For more information, see my disclosures here.
- Framework eBook and course – $10,668 –> Build your launch list!
- Webinar Bundle – $8,698
- Bluehost – $8,645 –> How to Start a Blog
- Simplify eBook – $1,956
- AdThrive – $1,804
- Media Temple – $1,516
- Paperless Home eBook – $814
- ConvertKit – $759
- Amazon Associates – $489
- Genesis Framework – $454
- 2016 Intentional Life Planner – $410
- Restored 316 – $181
- Shay Bocks Themes – $131
- PicMonkey – $109
- Misc. Affiliate Income – $50
- Food Photography School – $30
- Fizzle.co – $27
- Pretty Darn Cute Themes – $21
Total Income: $36,234
- Framework Affiliate Payouts – $1,495
- Design Work – $1,100
- Assistant – $623
- ConvertKit – $439 –> We We Switched from MailChimp to ConvertKit
- Creative Market – $289
- Gumroad Transaction Fees – $208
- PayPal Transaction Fees – $195
- Stripe Transaction Fees – $179
- Autopilot – $100
- Training – $97
- Instapage – $69
- Synthesis Hosting – $67
- Adobe Creative Cloud – $53
- Zapier – $49
- Meet Edgar – $49
- Wistia – $41
- Hover Domains – $26
- Flywheel Hosting – $25
- Asana – $25
- SendOwl – $24
- CloudFlare – $20
- Board Booster – $15
- BackBlaze – $10
- Google Apps – $10
- Backupify – $3
- Fizzle.co – $0 (usually $35)
February 2016 Net Profit: $31,292
February 2016 Review
February was an exciting month with lots of changes! Here are a few things we did in February:
At the end of February Abby and I launched BuildingaFramework.com. For a while now we’ve wanted to write and post more about blogging and business, but it just never felt natural on this site besides our monthly income reports. We started the new blog as a hub for our blogging-related articles. We’ll definitely be talking more about our unique strategy with the new site in future reports.
Our most recent post is a review of the best email marketing services. We’d love for you to take a look!
We’re testing out Flywheel hosting on the new site. You can read my review of my favorite hosting companies to see how Flywheel fits in with my other hosting recommendations. We’re loving it so far! I’ve been impressed with the speed and simplicity of their service.
That being said, we have no intention of moving Just a Girl and Her Blog to a new host. It would be nearly impossible to find the same level of hosting we are getting with Synthesis for a comparable price.
Build Your Launch List
As you can probably see from our list of income streams, eBooks have played an absolutely huge role in helping us monetize this blog and turn it into our full time business. Because they have been so pivotal for us, we are so excited to be putting together a course called BookBoss: Write + Launch a Profitable eBook in 90 Days or Less that will be available for pre-sale in just a few weeks!
To give you all a little sneak peek of the course, we’ve put together a free email course on one of the most important aspects of the eBook launch: building your launch list! Click on the button below to enroll!
Do you “scope”? 🙂 Donnie and I have taken to Periscope (a live video streaming app) recently to talk about some of our favorite blogging strategies and tips, and we’d love for you to join us! You can find us at @justagirlabby , and we try to scope every Monday at 1 pm EST (as long as the Cs cooperate)! 😉
I was thrilled to be able to do my first live webinar in February and had so much fun hanging out with so many of you and learning from the webinar master, Mariah Coz of Femtrepreneur! In fact, we loved it so much that we are planning a little webinar series of our own in the not-too-distant future, so keep an out for that via email and on the blog!
Three Legs of Blog Income
- Affiliate Income – $20,582
- Ad Revenue – $1,804
- Product Sales –$13,848
Top Posts of February 2016
- How to Organize Every Space in Your House
- Printable Student Binder
- The Konmari Method: Organizing Clothes
- 5 Reasons You’re Failing at Organization
- How to Organize a Small Closet
February’s traffic stayed with the trend from the past few years– it came down significantly after a record high January, but it is still higher than it was in the months prior to January. With all of the new Pinterest changes happening recently, I’ll be interested to see what traffic numbers we’re sharing in future income reports.
Email Subscriber Statistics
- 5,950 Net New Subscribers in ConvertKit
- 62,085 Total Subscribers
It’s exciting how Abby and I continue to add thousands of new subscribers to your list every month. I appreciate ConvertKit for making that as easy as possible. In the next income report you’re going to see a huge dip in the number of total subscribers. More on that next month!
RPM is a metric to track revenue per thousand pageviews. This is a measure of the overall effectiveness of a blog and is a handy benchmark for comparing blogs even if they have vastly different traffic numbers.
February 2016 RPM: $67.96
So to recap…
Gross Income: $36,234
Net Income: $31,292
Another month is in the books! I’m excited for all of the new projects we have rolling out in the next few months, and we look forward to sharing how they went in future reports!
As always, thank you so much for taking the time to visit the blog, follow along, and really just be the best readers EVER! You really have no idea how grateful we are for all of you. Thanks for being awesome!