March 2014 Traffic and Income Report

It’s the end of May and I’m just now publishing the March Traffic and Income Report! I want to get this thing out into the world before everything becomes stale.

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It’s been insane around our place with some big projects on the horizon. More on that later…

March 2014 Traffic and Income Report

This post contains affiliate links. For more information, see my disclosures here.

March Recap

There was a lot of behind the scenes work in March. Abby worked on her home office makeover that was later revealed in April and she also secretly started writing an eBook. That cat has long been out of the bag and the book is scheduled to launch on June 10th. Abby’s 30th birthday! 30,000+ words later and we now have an awesome resource for beginner bloggers available for sale starting on June 10th. After the launch check back here for a recap of our launch strategy and results (with sales numbers).

Let’s get right into the numbers…

Income

Google Adsense – $589
Evernote Essentials Affiliate* – $162
Amazon Associates – $159
Sponsored Post $100

Total Income: $1,010

Expenses

Synthesis Hosting – $67
Mailchimp* – $50
Fizzle.co* – $35
Viral Tag – $12
Adobe Creative Cloud – $11

Total Expenses: $175

Net Profit: $835

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Income Analysis

Our income is less than half of what it was in February. February was an amazing month for us and when you reach new highs in blogging there’s an inevitable backslide. That’s exactly what happened. We didn’t have any single post blow up like we did in February and we didn’t have that one post that generated a lot of affiliate income, like the paperless post in February.

It’s easy to think, “oh no! what did we do wrong?” But it’s more a case of the stars aligning for us last month. There are certainly areas where we can improve our income but I’m not sounding any alarm bells.

It is nice to see some Evernote Essentials* affiliate income spill over into March. At the time I’m writing this (May) we are still seeing a sale every day or two. Each time that happens, we net $6. It’s not much but it keeps trickling in. If you missed it, make sure you read how we made $2,000 from one blog post.

As traffic climbs and we learn more about optimal ad placement I expect the ad revenue to climb. Google highly discourages us from disclosing Adsense CPM (cost per thousand impressions) but I know once we have multiple ad networks competing against each other we could see the ad revenue more than double. The hard part is setting it all up in Google DFP.

Traffic Report

Unfortunately we had a glitch with Google Analytics from March 3rd to March 9th. It was a 6 day period where the analytics were not reported. I fixed the problem but I had to “guestimate” some numbers to come up with the following:

88,326 Unique Visitors
103,753 Visits
199,182 Page Views
78.3% New Visitors

This is less than last month only because we didn’t have any single “huge” day like we did in February with over 17,000 views in one day. Overall, the traffic consistency was better in March than it was in February.

Email Subscriber Statistics

1,062 New Subscribers
2,611 Existing Subscribers
3,673 Total Subscribers

We haven’t changed anything from the opt-in strategy we used in February. It slowed down this month but we are still excited to get over 1,000 new subscribers in March. If you want to read about the details of our email opt-in strategy look at the “Email Subscriber Statistics” section of our February Traffic and Income Report.

RPM

RPM is a metric to track revenue per thousand pageviews. I first learned about this tracking metric from Bjork at Food Blogger Pro. In this post he explains:

RPM shows you how much you make from every 1,000 page views on your blog. It’s commonly used to measure the performance of your ads, but I like to use it to measure the overall effectiveness of a site’s income generation.

RPM: $4.19

Talk about the RPM dropping off a cliff! Last month we were over $10. The way to read this is that we made $4.19 for every 1,000 pageviews on the blog from all income sources. I suspect that as I explore Google DFP and ad layering, a $4.19 RPM will be a thing of the past.

You can see from the income report above that the only significant income was from Adsense. In the future, I see monetizing in the four main areas:

Advertising
Affiliate
Selling our own product
Sponsored posts

We have a lot of work to do to maximize all four of those categories but we’ve already taken some significant steps that will hopefully pay off in the months to come.

and to recap our income…

Net Profit: $835

You can see our other income reports here: