October 2015 Traffic and Income Report

Income Report October 2015 | JustAGirlAndHerBlog.com
May 2015 Income Report | JustAGirlAndHerBlog.com

Every month I’m surprised when income report day rolls around. I mean, you’d think I’d have it down by now. But each month it comes along and surprises me– didn’t we just do one of these?! 🙂

If you’re new around here, each month my husband Donnie and I tally up what we’ve made from this little ol’ blog of ours and share it with the world in hopes that others who read it will be helped along their online business ventures as well.

I know that we’ve learned so much from other bloggers and entrepreneurs who have been willing to be transparent and share a little bit of what goes on behind the scenes, so hopefully our reports will be helpful for others too!

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Here’s how things panned out in October…


This post contains affiliate links. For more information, see my disclosures here.

Total Income: $17,639


  • Framework Affiliate Payouts – $1,120
  • Assistant – $390
  • Snap Conference Ticket – $360
  • ConvertKit – $319 –> Why We Switched from MailChimp to ConvertKit
  • Stripe Transaction Fees – $137
  • Gumroad Transaction Fees – $136
  • PayPal Transaction Fees – $130
  • Synthesis Hosting – $67
  • Instapage – $66
  • Adobe Creative Cloud – $53
  • Intercom.io – $49
  • Wistia – $25
  • PO Box – $25
  • SendOwl – $24
  • CloudFlare – $20
  • Board Booster – $20
  • Co-Working Space – $15
  • Media Temple – $15
  • Crashplan – $14
  • Zapier – $9
  • Backupify – $3
  • Fizzle.co – $0 (usually $35)
Total Expenses: $2,987

October 2015 Net Profit: $14,652

October Happenings


October was largely dedicated to getting our latest product– The 2016 Intentional Life Planner— to launch. It may look like a simple little planner, but many, many, many hours of work went into designing, editing, revising, printing, photographing, and marketing.

One of the questions I get asked a lot about our product creation process is, “How do you find the time to create something extra on top of your regular posting schedule?” so I thought I would touch on that a little bit in this post because it’s certainly not that I’m Superwoman and can accomplish more than the average person! I’ve learned that extra time to create a product will never just appear– you have to make the time. So we have come up with a few different ways to “create time” as we’ve gone through our product creation process over and over.

Our first trick is that one or both of us usually do a getaway. Any time Donnie and I are working on a product, we always try to take a weekend away near the beginning of the process to try to hammer out as much of the initial content as possible. This gives us dedicated, interruption-free work time and helps us make good progress so we don’t feel like we’re scrambling to create all of the content. (Though sometimes we still end up scrambling a little!) So several weeks out from launch, I went away to a hotel for a weekend by myself to knock out the majority of the design work for the planner, which was a huge help.

After that, it’s all about putting writing/creating time on the schedule and sticking to it! I have to treat it like it’s a super important appointment that I can’t miss or it just won’t happen. It often helps if I stick to the same time each day or week. For example, I’ll commit to working on the product from 6-7 am every day no matter what. (So Donnie is in charge of the boys during that time and if they need anything, they know to go to him.) It might just be one little hour, but when I’m consistent over time, those one hour stints really add up.

Other ways we have made more time is to drop down our posting schedule from three to two times per week. We haven’t done this yet, but we could always utilize guest posters if we needed help staying consistent with our content. We’re fortunate that both sets of our parents are close by and have helped watch the Cs from time to time so we can get some extra work in. And also there’s two of us working on everything, so while I’m writing or designing, Donnie can be creating the landing page (we use Instapage for our landing pages) or setting up the products with our payment processors (we use Gumroad and SendOwl).

Not all of these strategies will work for everyone, but if you have a product in mind that would be helpful for your audience, I encourage you to find a way make the time. Selling our own products has been a major game changer for our business, and it’s one of the big reasons we’re able to both blog full time together.

If you’d like more insight into our product launching process, you can download our launch plan here.

Three Legs of Blog Income

  1. Affiliate Income – $7,130
  2. Ad Revenue – $1,365
  3. Product Sales –$9,144

Email Subscriber Statistics

  • 2,196 Net New ConvertKit Subscribers
  • 41,826 Total Subscribers



RPM is a metric to track revenue per thousand pageviews. This is a measure of the overall effectiveness of a blog and is a handy benchmark for comparing blogs even if they have vastly different traffic numbers. I first learned about this metric from Bjork of Pinch of Yum.

October 2015 RPM: $41.45

So to recap…

Gross Income: $17,639
Net Income: $14,652

Click here to see a running tally of all past income reports.


Well, October is officially in the books! Thank you all again for your incredible support of Just a Girl and Her Blog month in and month out. We truly could not do what we do without you, and we are so grateful for each and every encouraging comment, heartfelt email, and positive word your send our way. You guys truly are the best. Hope you have a wonderful week!

You can see our other income reports here:

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This post contains affiliate links. For more information, see my disclosures here.


  1. Jessica Burgess - Fantabulosity says:

    So exciting, as always Abby!
    P.S. I just got super excited, because I saw one of your expenses was a SNAP ticket. I’ll be there too, and we HAVE to meet! XO!

  2. Nate Brunner (@mcnater) says:

    Well done guys! Finding time is always the trickiest part right? Especially with kids. That’s awesome the grand parents can help out so much. That is invaluable. Love your site and all your transparency.

  3. Hey Girl, I am so glad I’ve stumbled on your page this past month. I am just enjoying all your insights into blogging, something I’ve wanted to do for a while now. Yes, I agree having alone time or creating a set time to get things done is something I’ve just started doing and I find it to be very helpful. Please keep these post coming becasue they are giving me inspiration. Thanks and Be Blessed!

  4. Jacquelyn says:

    I appreciate your transparency and allowing others to see your income and expenses. It is encouraging for those of us on the verge of starting our own businesses or turning a hobby into a supplemental income generator.

    I do have one question, as this is the only thing holding me back from generating some supplemental income: how do you figure out your taxes? Do you hire a professional to keep track for you?

    I was reading somewhere that businesses have to pay taxes based on estimate income every quarter. While I feel ready to take the next step in all other areas, navigating taxes is extremely intimidating and making me hesitate to start earning supplemental income. I’m a web developer. I have a great full-time job, but I want to start doing some small jobs on the side.

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