It’s income report time again! Each month Donnie crunches the numbers and reveals how much we’ve made from this little blog of ours and how we’ve made it. But why would we share an income report on an organization and decorating blog? Well, being able to generate an income from our blog has literally changed our lives. Donnie was able to move out of the corporate world and work from home. We get to run a business together, which has always been a dream of ours. And we get to spend tons of time with our boys, which is our favorite perk.
Since blogging has made such a big impact for us, we are super passionate about helping others reach their blogging goals and dreams as well, and we hope that these income reports will do just that. Here’s Donnie…
Our biggest takeaway from August: Urgency and bundling can help boost product launch sales.
In August we re-launched Simplify: 35+ Printables to Help You Organize Your Life as well as The Intentional Life Planner. Instead of launching Simplify in January as we’ve done in the past, we decided to launch them both together in August because the products are very complimentary to one another.
In the past we had separate sales pages for each product, but we felt that was a little confusing and more difficult to manage. Both products help you get organized and plan so to us it made sense use a single landing page. You can see the page here.
Even with a unified landing page, it was a challenge to make things as clear as possible. After a few pictures and brief intro the product we had three buttons: 1) combo, 2) only Simplify, 3) only the planner.
Lumping three buttons together like that isn’t exactly pretty, but we wanted to make it clear from the beginning that there are two different products here that could be purchased separately, or together at a discount.
This year we tried to create a bit of urgency by offering a discount on the combo for a limited period of time. Instead of the $24 you see now for the combo, for the first week we offered the combo for $20. That’s a pretty good deal when you consider that we sold each separately for $14. We kept the deal open for 7 days. This gave us time to send a few emails announcing the launch as well as a few emails when time was running out to purchase the combo at a discount.
It’s one thing to talk about urgency and it’s another thing to see something visual that shows urgency. We embedded a MotionMail timer on the landing page indicating the end of the discount period that looked something like this:
I think a little bit of urgency and an upcoming price increase helps people to make a decision instead of waiting. We also like the idea of raising prices over time and rewarding the early purchasers. As a consumer, I get frustrated if I’m one of the early ones to buy a digital product only to see the price drop a few weeks or months later.
Looking at the Gumroad chart below you can clearly see that many people were excited to buy the very first day of launch. That’s exactly what we’ve experienced in the past with product launches. But you can also see that even more people made a purchase the day before the price increase. I was surprised by this. I’m guessing that if we didn’t have any sense of urgency and a price increase, we never would’ve seen that second peak and our sales would’ve been significantly lower.
During our launch week I was really curious to see how many people would purchase the bundle as opposed to buying one of the individual products. During launch week we sold 44 copies of only Simplify, 21 copies of only the planner, and 569 sales of the combo. The combo accounted for almost 90% of the sales during launch week with the time-sensitive discount.
After launch week and for the remainder of August, the combo accounted for 75% of sales. That’s still a significant portion of the sales, but not as dramatic as during the launch with the significant discount.
I was hoping that even after the launch that the combo would account for 90%+ of the sales. If that was the case it would make a strong argument to simplify the landing page even further and only offer the combo. If there are too many decisions to make and everyone is making the same decision, then it makes sense to eliminate the other options.
What do you think? Are the three options overwhelming? Does it make sense to only offer the combo? I’d love to hear your thoughts in the comments.
August 2016 Blog Income
This post contains affiliate links. For more information, see my disclosures here.
We’ve been publishing monthly income reports since February of 2014. You can click here to see a running tally of past income reports. As you read this report, it’s important to remember that this income didn’t happen overnight. It’s been a long process and a lot of work! Our blog income our first year was very minimal, and we didn’t publish the first income report until we had been blogging for a little over a year. Abby blogged for many months before we earned our first dollar.
We strive to make these reports as accurate as possible, but our business accounting does not match these numbers exactly. These reports count income which was earned during the month, but not necessarily paid out to us within that month. With many affiliate programs there is sometimes a significant delay between earning a commission and actual payment to us. We hope you find the reports helpful!
- Simplify + The Intentional Life Planner – $14,518
- Bluehost – $11,685 –> How to Start a Blog
- Building a Framework eBook and course – $8,231
- BookBoss – $3,064 –> Build your launch list!
- ConvertKit – $1,938
- Sponsored Posts – $1,200
- Paperless Home eBook – $1,148
- Genesis Framework – $1,070
- Amazon Associates – $1,028
- Restored 316 – $308
- Media Temple – $200
- Siteground – $200
- Pretty Darn Cute Themes – $74
- Instapage – $70
- Fizzle.co – $60
- PicMonkey – $58
- Misc. Affiliate Income – $30
- Food Photography School – $30
- Make Over Your Evenings / Make Over Your Mornings Affiliate: $28
Total Income: $44,940
- Affiliate Payouts – $1,919
- Paid Advertising – $1,654
- Gumroad Transaction Fees – $980
- Assistant – $833
- Training / Coaching – $597
- ConvertKit – $561 –> Why We Switched from MailChimp to ConvertKit, The Best Email Marketing Services of 2016
- Design Work – $475
- Autopilot – $450
- Stripe Transaction Fees – $228
- PayPal Transaction Fees – $167
- Instapage – $69
- Synthesis Hosting – $67
- Adobe Creative Cloud – $53
- Crowdcast.io – $49
- Zapier – $49
- Meet Edgar – $49
- Flywheel Hosting – $40
- Typeform – $35
- Wistia – $25
- SendOwl – $24
- CloudFlare – $20
- Board Booster – $20
- Google Apps – $15
- BackBlaze – $10
- Motion Mail Timer – $10
- Backupify – $3
- Fizzle.co – $0 (usually $35)
August 2016 Net Profit: $36,538
RPM is a metric to track revenue per thousand pageviews. This is a measure of the overall effectiveness of a blog and is a handy benchmark for comparing blogs even if they have vastly different traffic numbers.
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Action step for the month
Use urgency in your next launch; whether a paid product, free course, etc.. to incentivize people to take early action by offering a limited time discount or something extra for free.
Before you go, I just wanted to make sure you knew about an awesome event that’s coming up SOON! If you’ve heard me talk about blogging for any length of time, you know that I am super duper adamant about the importance of “the list”… your email list, that is. 🙂 My email list has been the #1 thing that has helped me get to know my readers, boost my blog traffic, and earn a full time income through both my own products and affiliate partnerships. That email list is a BIG deal!
That’s why I’m so excited that starting next week, my friend Navid Moazzez is hosting an incredible 12-day [FREE] online summit that is going to be packed full of incredible strategies for building, growing and monetizing your email list. Woot!
Whether you’re a brand-new blogger or a long-time online business owner, you’ll find tons of great ideas and actionable info from world-class entrepreneurs and email marketing experts such Kimra Luna, Mariah Coz, Melyssa Griffin, Jeff Goins, Nathan Barry, Danny Iny, Ryan Levesque, and so many more. (Did I mention that I’ll be speaking on a panel too? Eeek! Pinch me!)
I am so excited to be a part of List Building School and to learn from all of the super brilliant entrepreneurs who will be teaching. I hope you’ll join me there as well– you can sign up by clicking the link below. See you there!!
Happy blogging, friends!
This post contains affiliate links. For more information, see my disclosures here.