Why YOU Should Write and Launch an eBook
Last week I attended the incredible SNAP blogging conference in Salt Lake City, Utah, and it was a total blast. Not only did I learn a ton of information and meet some really fun sponsors, but I also got to spend time with some of the most awesome bloggers on earth! It was so great to finally be able to chat in person with so many of the sweet ladies that I “hang out” with online for the rest of the year.
I also had the opportunity to speak at SNAP for the first time. Along with my amazing cohorts, Melissa from Silhouette School and Dawn from Dawn Nicole Designs, we put on our very bravest faces and talked to a room full of bloggers about one of our most favorite topics: how to write and launch an eBook. You guys, I was literally giddy. There’s something about chatting about eBook writing that gets me super excited; I don’t think I stopped smiling at all during our presentation!
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Part of the reason I love the topic of eBooks so much is that I’ve seen what a difference they’ve made for this little blog of mine and for our family as well. So why have eBooks been such a game changer?
1. You can help your readers in a more in-depth way.
When you think about it, most readers come to your blog because they are looking for helpful information. They want to learn strategies that will help them solve a problem, make their lives easier, or leave them feeling inspired. Sometimes, though, there is a topic that can’t be covered in just 10 bullet points or 1000 words, and for those topics, eBooks are the perfect solution.
With eBooks, you can help to meet a need for people in a more thorough way, giving readers a shortcut to an outcome within the chapters of your book, all wrapped up in one neat and tidy package. It’s a great way to deliver valuable information to your readers in a convenient format, and ultimately your eBook will end up helping them more than a singular blog post ever could.
2. You can establish authority in your niche.
When Donnie first told me that he thought I should write an eBook about blogging, I shot down the idea immediately. My biggest argument against his proposal was that I didn’t know enough about blogging– there were SO many more people who knew more about it than I did. After a little while, though, he said to me, “Abby, you don’t have to be the world’s foremost expert on blogging to write about it. You just need to know more than some people.”
And he was right.
Because I had just been through my first year of blogging and could still clearly remember the lessons I had learned and the struggles I had, I was in the perfect position to write to others who were looking to start or grow their blogs because I could relate to them so closely. I didn’t have to be the world’s foremost expert to write the eBook that would become Building a Framework: The Ultimate Blogging Handbook, but writing and launching it certainly helped me to establish expertise in the blogging niche and grow my blog and business at the same time.
3. You can create a passive income stream that keeps giving month after month.
As far as income goes, eBooks have been a total game changer for our family. When Donnie was laid off over a year ago and we both started blogging full time, eBooks were the thing that ensured our future and made sure we could continue to support our family through the blog.
This chart shows our blog income over the course of the past two years, with months that we’ve launched an eBook highlighted in pink. As you can see, each time we had an eBook launch, our income spiked, and when it went back down, it still stayed higher than it had been before the launch of the eBook. And when we piled up the income streams from eBook after eBook, it has created a healthy bottom line that just keeps growing and growing.
The best thing about this form of income is that it is incredibly passive. Once we have some key systems in place, we don’t have to spend a lot of time doing hard sells– the eBooks sell themselves! So when we’re sleeping or on vacation or playing with our kids, we can be making sales without even having to be sitting at our laptops working, and that is a pretty amazing thing.
If you’ve ever thought about writing or launching an eBook, this is your time. There has never been a better time to put all of the excuses aside and go for it. Yes, the process may be a little intimidating, but the rewards are great. Take that next step– your future self will thank you!
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Such great advice! I made it a goal this year to work on an e-book and I’ve been slowly working on it, but I really need to finish and get it out there! Thanks for the post 🙂
Thank you so much, Gretchen! I can’t wait to check out your eBook! Hope you’re having a wonderful week!
So excited for this course, Abby! I love how it will help people make their dream of writing an eBook a reality. 🙂 Have a great day!
Thank you so much, friend! You are the sweetest! <3 Hope you're having a wonderful week!
I am really excited to dive into your course, Abby! Inspired by your first launch, I am planning on launching my e-book on my birthday this year. 🙂 My husband was a bit hesitant at first because of the price of the course, but after I raved for an hour about it, he was hooked. Now he’s looking for ways to help me make the launch a success!
I just found your blog. I did not go to the SNAP conference but Gina Luker mentioned you in one of her facebook live videos and how impressed she was with you. So of course I came and checked you out. You are amazing and I can’t wait to go back and read every one of your posts! I too would love to write an ebook. But, have so many other projects I’m working on. Just doing one blog post takes me hours. ah. But I shall read your blog and find ways to be more organized and hopefully will get that ebook done. Right now I’m working with a branding company to revamp my blog and we will be launching the new blog last week of April. I really want to make it more attractive to sponsors. Anyway, sorry to ramble on. Love your blog!
You are too sweet, Debbie! Thank you so much for stopping by! Have a wonderful weekend and happy blogging!
I can’t tell you what an inspiration you are to us as we work through the details of launching our blog. We bought your Building a Framework ebook about a week ago. I know we’ve learned more from it than any other resource we have. Love the conversational, yet to the point style of writing.
Thanks for writing it!!
You are too sweet! Thank you for your kind words. I’m so glad the book was helpful to you… LOVE to hear that! Hope you have a wonderful weekend and happy blogging!