Hi, Building a Framework readers! I decided to no longer include my step-by-step ViralTag tutorial in the most recent version of my book since I am currently using other pin schedulers, but I still wanted to make it available to those of you who are using ViralTag in case it would be helpful. This page contains an affiliate link. For more information, see my disclosures here. This is the tutorial that was included in the previous version of the eBook:

My pinning strategy was initially formed after a conversation with my wise, wise mastermind group, particularly from advice from Chelsea of Making Home Base {who is awesome and talented and super smart– go follow her blog!}, and I’ve been tweaking it ever since to make sure I’m getting my pins out there to the best boards at the best times. The morning a post goes live, I go to the post, bring up Viraltag, and  choose which picture I want to use.

How I Schedule Pins with ViralTag | Just a Girl and Her Blog

I then type in a description and use the “Select Boards” button to choose six group boards. These are the pins that are going to go out within the first two days of my post going live, so I usually choose my best group boards.

How I Schedule Pins with ViralTag | Just a Girl and Her Blog

I go down to the scheduler. I like to start the first one at 9 am EST the first day my post goes live. I leave the Pin interval at 10 minutes and hit “Schedule.”

How I Schedule Pins with ViralTag | Just a Girl and Her Blog

Then I go into my dashboard and manually reschedule the 2nd-6th pins (using the little pencil button in the upper right corner) so that I have one in the morning, afternoon, and evening on the first two days my post is live.

How I Schedule Pins with ViralTag | Just a Girl and Her Blog

So let’s say my post goes live on June 1st. I make sure to schedule a pin to a different group board at 9:00-ish, 2:00-ish, and 10:00-ish on June 1st and June 2nd, using six total group boards.


After I have my first six pins scheduled, I start spreading them out. I go back into Viraltag, set my description, and select 15-20 more boards. (I don’t reuse the first six group boards.) Then I do the scheduling a little differently. I want to set these pins up to go out at the same time every 4-7 days, so I’ll set my start date and time. Using the example above, if my post went live on June 1st, and I pinned to my first six boards on June 1st and June 2nd, I would start this round around June 6th. I choose a time between 10:00 pm-12:00 am EST for these pins since that is a time when a lot of people are at their computers and pinning. After that I want to change my interval to four days, so to figure out the minutes, I do the math: 4 (days) x 24 (hours) x 60 (minutes in an hour) = 5,760 minutes. (Who says you don’t use math in real life?! 😉 So I type that in, hit “Schedule,” and this post will now pin to a different group board every four days at 10:25 pm.

How I Schedule Pins with ViralTag | Just a Girl and Her Blog

I usually like to have a post “pinning” for about two months after it goes live, so depending on how many group boards I can pin it to, I will set the interval anywhere from four to seven days. For example, I might have more group boards  that allow home decor than recipes, so if I want to pin a home decor post, I can schedule them four days apart and still have them going out for two months (15 boards x 4 days apart = 60 days), whereas I may have to schedule a recipe once every six days to keep it going for two months (10 boards x 6 days apart = 60 days). With seasonal posts, I pin them much closer together so that they’re all pinned before the holiday they relate to, so a Christmas post could end up being pinned to a different group board once a day for 15 days instead of once every 4 days for two months.

How I Schedule Pins with ViralTag | Just a Girl and Her Blog

If I use this pinning system for every post I write, that’s a lot of pins! I just try to make sure I’m not scheduling a bunch of pins for the exact same time to the exact same board. When it comes to the evening times, I stagger my pins anywhere between 10:00 pm and 12:00 am EST so that I don’t have 20 pins all going out right at 10:00 and annoying my followers.


Kind of crazy, right? I never realized pinning was so calculated until I became a blogger! Like all of the other strategies I’m sharing with you, this is just what I do and what has worked for me. There are tons of ways to make Pinterest work for you, and since everyone’s followers are different, you’ll have to play around with your times and figure out when you’re getting the most repins, likes, etc.